This is Style.Me: Natural ingredients for healthier hair
“Ingredients”. Whereas before you only saw a label and maybe a way to learn a few words in another language, they now respond to a need: the need to know which ingredients are contained in the beauty products that you choose.
Because you’re increasingly more aware of what you consume and what you want to consume. And the current trend is to choose products made with natural formulas.
In the new wave of natural cosmetics, we invite you to discover the Style.Me range. Hair finishing products with essential extracts and natural ingredients for healthier, shinier hair. Here’s your haircare guide.
This is Style.Me
A complete range of 15 products to define and shape your hairstyle. But not just that; these finishing products are part of this new wave of naturalness and offer a formula characterised by containing ingredients such as quinoa, orchid or argan oil. Ingredients that sound great, but how do they act on your hair? We’ll explain.
A pseudocereal valued as a super food. Quinoa went from zero to hero after being chosen as a staple in the diet of astronauts and sports people. But it’s not just an infallible source of protein, it’s also a very beneficial element for the hair.
That’s because this – let’s call it what it deserves – super cereal is rich in essential amino acids, minerals and trace elements which nourish the hair and prevent split ends. Thanks to its proteins, it also nourishes the hair follicles, helping to remove dandruff and preventing hair loss.
The oil extracted from sweet almonds is rich in many beneficial vitamins for the hair. On one hand, you’ll find B1 and B6, which promote strong and healthy growth. On the other, almond oil includes type E antioxidants, which help to improve scalp circulation, resulting in faster growth and less dandruff. It’s also perfect for protecting the hair during seasonal changes, because its essential fatty acids help to deeply hydrate the hair from the inside.
Bamboo is a plant known for its strength and flexibility. In the same way, when applied to the hair, formulas containing this ingredient improve hair elasticity. And elastic hair becomes hair with less static electricity. Bamboo extract also deeply nourishes the hair, enhancing its shine. A perfect element for curly hair, as it gives it definition.
Kaolin is a type of clay – specifically white clay – which thanks to its absorbent power, has been used for therapeutic purposes since ancient times. When applied to the hair, kaolin is able to maintain its elasticity and natural moisture.
It also increases oxygenation, stimulates growth and regulates sebum production. So, you could say that this clay acts as a hair tonic by absorbing residues that may damage it.
Considered as one of the most beautiful flowers, the orchid also has many benefits for the hair. Orchid extract helps to protect and moisten the hair, reducing oxidation caused by external agents like the sun or chemical treatments. It also keeps hair colour intact for longer.
This is the extract from the seeds of the argan tree; it contains vitamins, minerals and fatty acids which prevent premature ageing of the hair. By regularly using this ingredient, you’ll achieve very hydrated, visibly healthier hair. It also nourishes the hair and reduces the appearance of split ends. If you have curly, unruly hair, argan oil will soften it for a smoother hairstyle. Lastly, it’s a sebum-regulating active ingredient, making it perfect for reducing dandruff.
We invite you to discover the Style.Me finishing product range. Wax, hairspray, oil, mousse… Everything you need for healthier, shinier, more defined hair.