More than 2.900 exhibitors, 10% more visits compared to last year’s edition as well as countless amounts of launches and events for professionals in the beauty industry. Cosmoprof Bologna beat records this year, just as Termix did. Not only with its team present, but also thanks to the launch of various new products at the beginning of this year.
Two product launches that owe its spectacular success to the R&D applied to the design. The latest technology has been integrated in all our brushes, to ensure that all demanding professionals avail of all they need to carry out their work in the best conditions.
The new C·Ramic Colors 2019 brushes that have been without doubt the most popular addition to the Termix collection, with many people coming to the stand to enquire and test them. They are embellished with this season’s most sought after colours, which makes them both an unmissable and highly attractive new tool. The technology they include is highly valued, given that the ceramic coating maintains the shape of blow-dries for longer and the ionized fibers smooths the hair and eliminates frizz completely.
The new bronze-coloured Evolution hairbrushes also caught the eyes of many people at the Termix stand. These new limited edition Evolution Special Care brushes have been made for the care of the most delicate, fragile hair-types. The 4-pack of brushes drew attention to its luxurious and modern bronze finish, and also to its new composition of fibers, which have been specially designed to avoid breakage to an already damaged hair-type.