Termix Evolution: Immediate success in Portugal, Mexico, and Chile
Portugal, Mexico, and Chile. This weekend, the Termix Evolution hairbrushes have won over consumers around the world during their presence in three simultaneous international tradeshows. True to its commitment with the most important international meetings, Termix has participated –together with its distributors- again this year in EBS Mexico and In Beauty Portugal, but also in the first edition of Salón Look Chile.
Termix Evolution, a winning bet in the first edition of Salon Look Chile
Organized by Ifema and Espacio Riesco, the first Salón Look Santiago, International Image and Integral Aesthetics Expo has already began its journey bolstered by the leadership and experience achieved during the 20 successful years of Salón Look Internacional in Spain, the leading professional reference for the sector in the Iberian Peninsula, and with the aim of becoming the most important sectoral meeting in Latin America.
In this context, Termix together with its distributor Pichara, has participated in this first edition, as an opportunity to continue with its reinforcement in Latin America, and more specifically in Chile. With its Ambassador for Chile, Gonzalo Leonidas, the Termix Evolution hairbrushes –including the Termix Evolution XL hairbrush – became a top player, after performing on Saturday October 27th a show together with the well-known influencer Daniela Castro. Visitants got caught by its successful results and innovative approach for hair care: a new methodology of work aimed at professional comfort and to protect the capillary density of all hairtypes.
Building up reputation in Mexico
The biggest annual professional beauty event in Latin America, gathering over 3,000 brands and 80,000 visitors also became a great opportunity to strengthen closer customer relations. Held from 28th to the 30th October 2018 at Centro Citibanamex in Mexico City, the Termix hairbrushes were notable in the EBS event. Its unique quality combined with the latest innovation, have established a strong reputation for the brand in Mexico.
Novelties in Portugal
One of the international tradeshows that has grown in the recent years, doubling even their affluence, has returned at the Altice Arena of Lisbon. Also together with our distributor, Termix has participated in the InBeauty beauty festival to present the products and star lunches of this year, such as the Termix Evolution hairbrushes for every hairtype, the new 230º Passion Red hairstyle, the new 80’s Paddle brushes and the barber latest releases, becoming selling hits among thousands of visitors to the booth.