Termix dazzles in its launch in Belarus
The audience succumbed as never before…
The capital of Belarus surrendered to the Masterclass of the latest brushing techniques presented by Termix Ambassador, Antonio Garrido. The brand, in the process of expanding in the country, dazzled in an unparalleled presentation before more than 200 of the best Belarusian stylists, which also included the famous local stylist Alexander Kirinyuk.
Fashion and top hairstyling. On 13 September, the Minsk National Beauty School became the showcase of the latest trends in hairstyling. The Spanish stylist, Antonio Garrido, accompanied by Termix and its distributor, Florian, presented innovative brushing techniques with Termix Evolution brushes to achieve the trending hairstyles of the moment. And he was not the only one, the stylist Alexander Kirinyuk also wowed everybody with a colourful, imaginative presentation with hairpieces. An event that the national TV channel, CTB, did not want to miss.
Termix Evolution brushes
“Brushing offers an alternative to those professionals who seek long-lasting, natural and healthier hair results. And with Termix Evolution, we integrate that concept into the tool because for the first time we can customise the service with brushes designed for each hair type,” assures Garrido. Following this philosophy, Garrido combined the latest trends in hairstyles to show the endless technical possibilities offered by the range of Termix Evolution brushes, recently presented in the country. “Without a doubt, we have been amazed by the results of these brushes and the techniques presented by Antonio. I think today has been a great learning experience,” affirmed stylist Brazgovka Lyudmila Ruslanovna, who also attended the event.
The red carpet
It is impossible to talk about trends without thinking about catwalks and the hairstyles celebrities flaunt on red carpets. Inspired by them, Antonio Garrido presented this trend with Evolution Basic brushes – for medium-length hair – making soft waves without excess volume and with slightly straightened ends. “The key to this hairstyle is to straighten the roots with the Brazilian technique. We work corkscrew curls into the mid-lengths and straighten the ends,” said Garrido.
This trend popularised by influencers consists of a centre parting and extra-straight, shiny hair with movement. “In this case, we have worked the Termix Evolution Soft brush for fine hair. We work the hair from roots to ends in the Brazilian style, with the lock under the brush to achieve a perfect flat-iron effect,” explains Antonio.
Inspired by the eighties craze, Antonio Garrido presented wavy hair without reaching the volumes of the 80, updating the look with a straight-cut bottom. “We work all the hair with the corkscrew technique to achieve stronger curls. It is interesting to use smaller diameters to reinforce and define the curl better,” confirmed the stylist. “And here we used the Termix Evolution Plus brush for thick hair, because that was the model’s hair type,” he added.
Three trends that culminated on stage with a live change of outfits, which, accompanied by giving out diplomas and surprises, gave the finishing touch to a unique hairstyling Masterclass.