News— 3 min read

Termix 30 years revolutionizing the hairdressing sector

News — 3 min read

Termix 30 years revolutionizing the hairdressing sector

Termix celebrates its 30th anniversary. During three decades the brand has been growing exponentially, in product and research, with the main objective of support the professional hairdressing sector with the best quality and innovation. 30 years that are resumed into more than 30 million hairbrushes unities developed and manufactured in Spain and distributed through more than 80 countries around the world.

Termix road started in Germany as a company dedicated to the manufacture of insulin injection and hairbrush molds. But it was due to the strategic vision of Joan Carles Márquez and Josep María Bernat that Termix changed its property and reoriented its function to the hairdressing world, starting with the manufacture of hairbrushes in Spain. From this to now, the brand leaders the trade market of hairdressing professional products thanks to the high-quality of the products and its bet for the innovation.

So on, since its foundation, Termix has grown from having presence in 3 countries, having 12 references in its catalogue and 1200 m2 of factory to export it hairdressing products to more than 80 countries, having more than 250 products references and more than 5600 m2 of manufacturing center in Lleida (Catalonia) in 2017. An unstoppable development and internationalization in which the trademark has positioned as one of the favourite brands for hairdressing professionals, offering three different range of products oriented to them: Temrix Professional, Termic C·Ramic and Termix Evolution.

This development is presented in a Spanish newspaper, La Vanguardia, on an interview with the company directors –Josep María Bernat and Joan Carles Márquez– with the CEO, Carlos Corchero. “Termix celebrates this year its 30th anniversary since its start up and it became a reference in hairdressing professional tools manufacturing”, publishes.

The importance of innovation

It is always possible to improve”. Under this sentence, Termix have spent 30 years choosing the R&D as a main point to set the brand into the avant-garde of the necessities of costumers, offering to them better tools for haircare. And as a response of this compromise, Termix hairbrushes has become a quality reference in the hairdressing sector. As a prove of this fact, launches as the Evolution XL hairbrush, 3 cm larger, or Termix Evolution, the exclusive hairbrushes especially designed to cover the necessities of each hair type (thin, thick and medium).

evolution xl hairbrush

For and oriented to the best

Termix collaborates with the best stylists, inside and outside Spain. Lorena Morlote, Raffel Pagés, Antonio Garrido, Manuel Zamorano, Leandro Toscano, Bartek Bronowicki, Eduardo Sánchez, Giovanni Lavorante, José Juan Guzmán… sums up a large list of stylists that works with Termix hairdressing products and with the same objective: made of the hairdressing a universal experience.

Furthermore, there are so many celebrities that uses Termix products for the daily haircare. Hairbrushes, hair straighteners, hair clippers, hairdryers and electric hairbrushes have become essential tools for well-known Spanish actresses as Paula Echevarría, Esmeralda Moya, Lara Dibildos, Verónica Sánchez, or for models as Noelia López, Jacqueline de la Vega, Teresa Bass or Romina Belluscio, and for TV conductors as Santi Millán, Jordi Cruz or Jorge Javier Vázquez.

Termix hairdressing tools are also present in Tv show backstages as Got Talent or MasterChef Spain and films (Nadie quiere la noche, Ahora o nunca, La luz de Elna…) where Termix has been tried by hairdressing teams as the most reliable brand.

Termix and its international presence

Cosmoprof Bolonia, Las Vegas, Hong Kong, Salón Look Internacional Madrid, CosmoBeauty Barcelona, Exposcosmética Portugal, Mondial Coiffure Beauté…

And so on to summarize up to 10 international tradeshows by year. Termix travels around the world in order to improve the attendance to our customers and so, the brand is in the most important tradeshows of the moment. The next stop will be Salón Look 2017 in Madird, Spain.