Termix is getting more present every year on the international stage. This time, the professional brand strengthened its position in Morocco, with a very special event at the heart of Casablanca.

Last April 18th, a strategic meeting took place at the prestigious Kenzi Tower Hotel, where famous beauty and wellness brands gathered to demonstrate this glowing sector’s best potential. Termix shone there along with its distributor, Watchhouse, and amongst about 300 professional guests who came to discover and highlight the latest innovations in hairstyle and beauty fields.

Termix presentation went wonderfully, introducing its more representative features, through a live, training-like show where the public got a whole new look and understanding at the hair products and the vital matter of using professional quality tools.

For this annual event, Termix joined Salvatore Cosmeticos and Tanino Therapy for a live, bright demonstration of the new trends in hair colour treatment. The whole animation rose up to its best thanks to the performance of the famous Moroccan anchor from 2M International, Leila Chouay.

Not only was it an opportunity to introduce the latest trends and for the professionals to meet, but this event also turned out to be an amazing moment for the growing demand in aesthetic, beauty and hair sector to show up, as it remarkably increased in Morocco over the past few years.

Moroccan importation in this specific sector mainly aims at natural or handcrafted production, oils and wellness merchandise which go along with a special care taken to the body and the hair. So that professional, quality hair products tend to be a new trendy market rise booster, visibly increasing the economic growth in beauty sector for that part of the world.

This is precisely one of the main Termix commitments: provide the best professional quality in each and every products created in its Spanish production plant, with a European quality stamp acknowledging the efficiency of this valuable handcrafted work.

Furthermore, the brand always focuses on innovation to offer its clients the latest approved technology, through constantly aiming at professionalism and excellency.