Global expansion is at the heart of Termix’s growth strategy. Now present in over 90 countries, the brand is constantly striving to raise market share and roll out its products in new countries, in order to win over increasing numbers of consumers worldwide. After the great performance in Cosmoprof Bologna 2018, Termix is ready for another challenge. This time, Beauty Vision trade show, the most important event in Poland, that is defined as a new opportunity to reinforce the strategic brand’s positioning in professional haircare and hairdressing industry.

Termix has already experience the CosmoProf Bologna tradeshow and now, it is preparing all its novelties to be presented in Poznan, a tour that strongly refers to the company’s constant work of expansion. So the participation in CosmoProf Bologna helped establishing a strong reputation, increasing expectations of customers by offering sophisticated and innovative hairdressing tools. Termix presented the three big releases for this years’ starting: the C·Ramic Colors hairbrushes, the Kit Barber and the Termix’s professional Black hairbrush, which convinced Italian consumers, eager for high-quality hairdressing products.

And now, these novelties will be abroad, straightly directed to the Beauty Vision tradeshow, from the 24th to 25th of march. Joining the brand distributor, Termix will be collaborating in this huge event, that is presented as an opportunity of development, but also as the most important beauty landmark in Poland. In this annual event the expectation is high: during these two days the fairground will receive more than 200 hairdressing and beauty firms and up to 17.000 guests between customers and professionals.