News — 3 min read

The Evo XL hairbrush continues its worldwide expansion

News — 3 min read

The Evo XL hairbrush continues its worldwide expansion

It happened again! The Termix Evolution XL hairbrush has renewed its success and has become one of the star products both in France and Brazil in the annual beauty events Mondial Coiffure Beauté and Beauty Fair. Thanks to its innovative size and new approach to hairdressing, the Evolution XL hairbrush continues its global expansion and growth.

3 more centimeters that change everything: new hairstyles, new hairdressing techniques and new super-fast brushing time. The 40,000 visitors who attended the Paris Expo Versailles fairground discovered these and other advantages of the extra-long and unique Termix hairbrush. Together with our distributor, Termix’s technical team presented the Evo XL hairbrush but also other releases of this year, as the Termix C·Ramic Color hairbrushes in the Colors of this year, or the Pro Styling and Pro Flat electric hairbrushes.

GROWTH OPPORTUNITIES IN THE PROFESSIONAL HAIRDRESSING INDUSTRY

Huge success also in Brazil

Coinciding with Paris, from September 10th to 13th, Sao Paulo also became the starting point to roll-out the XL hairbrush in Brazil. On the other side of the Atlantic Sea, the XL hairbrush has brought immediate success featuring the best technology and hair care to Brazilian women, eager for versatile and high-quality hairdressing tools. Celeb hairstylist, Sergio G., also presented its many advantages for a new hair brushing era.

In overall, the Termix Evolution XL is bringing a strong brand reputation and is continuing its growth throughout the world. After its first presentation in February of 2016 in Barcelona, the XL concept has become an on to a winner in European markets such as the German, the Italian, the Portuguese, the English and the Polish, among others; also the Latin American market in countries such as Argentina, Peru or Brazil and the North American. A success that is expected to continue and strengthen due to the new possibilities it offers to the hairdressing industry.

GROWTH OPPORTUNITIES IN THE PROFESSIONAL HAIRDRESSING INDUSTRY