It is one of Poland’s beauty landmarks… From May 5th-8th the Poznan International Fairground opened its doors to a new edition of the Beauty Vision tradeshow, the annual meeting point for the beauty industry in Poland. Together with our distributor, Termix participated as leading brand and presented the new top 2016 releases. The new XL Evolution hairbrush, the C·Ramic Colors hairbrushes in this years’ Pantone colors and the electric Pro Flat and Pro Styling hairbrushes won over Polish consumers thanks to their innovative and hair care approach.

Global expansion is at the heart of Termix’s growth strategy. Now present in over 85 countries, the brand is constantly striving to raise market share and roll out its products in new countries, in order to win over increasing numbers of consumers worldwide.

Now in Poland, and hand by hand with our distributor, our participation in Beauty Vision helped establishing a strong reputation, increasing expectations of customers by offering sophisticated and innovative hairdressing tools. Termix presented the three big releases for this years’ starting: the Termix Evolution XL hairbrush, the C·Ramic Colors hairbrushes and the electric Pro Flat and Pro Styling hairbrushes, which convinced Polish consumers, eager for high-quality hairdressing products.

The Evolution XL hairbrush with 3 cm extra of length, was one of the event’s highlights for its unique positioning and technology for creating new hairstyles and in a faster way.

The new C·Ramic Colors, with the pantone colors of this 2016 (Blue Serenity, Green Pastel and Rose Quartz) also brought up the attention of the visitors, interested in the latest trends of fashion and hair care.

While the new electric hairbrushes Pro Flat and Pro Styling surprised visitors because they offer all the advantages of a thermal brush and a styling iron in only one product.

This annual international event closed with excellent figures: 16,000 visitors and 450 distributors. These figures are similar to those of the last year, which shows that this event is one of the most important in the hairdressing sector in Poland, with leading brands participating as Termix.