An incredible experience and an intense bonding time: this would be an accurate description for the amazing days of the Spanish, Madrid Saloon Look 2018. Termix was introducing its bright new straightening iron Passion Red which has been unanimously, warmly welcomed and proved once more that hairdressing can be much more than a professional discipline. A real way of life, a great passion for the hairstyling which we fully share together!

Being one of our convictions, this motto had to be the main theme for this special beauty and hairdressing event… So that, as we wrote it on our new Passion Red hair straightener, Termix spent three wonderful days in Madrid welcoming all the professional comments, experience and passionate stories about hairdressing. So that we keep improving and serving the wellness and beauty sector with all our expertise and that which bring our best ambassadors.

As we presented there our brand new tools and hair accessories for a strong, sane and shiny hair, we opened new international opportunities and relations, inviting the best hairdressers from all around the world. For a brand is nothing without its ambassadors and users, who keep it alive everywhere. And for all this special attention and implication, we want to deeply thank you!

The most attractive items on a stand are its novelties. Therefore, Termix came to Madrid with a bag full of surprises. The bright star this year was of course the new Passion Red iron which we presented through the glowing demonstration of the talented, Spanish journalist and model, Melissa Jimenez. The technological and glamour assets gathered in the Passion Red iron built its new fame throughout the fair.

Along with the new range of Paddle hairbrushes, coming straight back from the eighties, and which were wonderfully cheered when presented to the great public of the Salon Look. Geometric shapes, flashy colors, a retro style… The new flat paddle hairbrush has been warmly welcomed there, uprising the level of expectations our public can set for any Termix product.

Which did not impede the public to firmly approving of the existing range of hair brushes they already use and stick to. Such as the Evolution hairbrushes, a range of brushes especially designed for a healthier hair than ever: each brush was made for a specific type of hair (thin and fragile, thicker, very thick hair…) and to respect the deep, sensitive nature of every hair.

Along with the new range of Paddle hairbrushes, coming straight back from the eighties, and which were wonderfully cheered when presented to the great public of the Salon Look. Geometric shapes, flashy colors, a retro style… The new flat paddle hairbrush has been warmly welcomed there, uprising the level of expectations our public can set for any Termix product.

Which did not impede the public to firmly approving of the existing range of hair brushes they already use and stick to. Such as the Evolution hairbrushes, a range of brushes especially designed for a healthier hair than ever: each brush was made for a specific type of hair (thin and fragile, thicker, very thick hair…) and to respect the deep, sensitive nature of every hair.

And of course, there was a great reception for the hairbrushes of the year: the C·Ramic Color hairbrushes, with their 3 Pantone-chosen colors and their ceramic coating which evenly protects the hair during the brushing phase.

The fair wasn’t about showing material on shelves, so this year we’ve been building a complete playground for hair fans, with the best hairdressers from Spain and around the world. Hence, the public has had the opportunity to see hair waving through the Termix stand, in the hands of Manuel Zamorano and through the glowing presence of the Spanish model and journalist Melissa Jimenez. Together, they introduced the new hair accessories specially designed for a shiny and strong hair, and gave professional demonstrations.

They were then joined by two famous barbers in a great live show: Fusion Barber – Arthur Heiderick and Danilo Alfonso showed the visitors how efficient and easy-to-handle the Official Barber Collection by Termix can be.

The stand also buzzed with apparitions from international television stars, famous stylists and great hairdressing names, who enjoyed represent the Spanish hairdressing brand, Termix. Masterclass, stand-up shows, live brushings, network contests, surprises and presents… It’s been emotionally challenging and, for all that, we warmly thank you !

And hope to see you soon in Spain or around the world, to share more about your passion…