The 14th edition of Cosmoprof Worldwide Las Vegas has come to an end. From the 24th-26th of July, Termix has participated in North America’s most important annual beauty tradeshow, which has taken place at the Mandalay Bay Convention Center in Las Vegas. There, Termix presented among others, the new XL Evolution hairbrush, with 3cm extra of length. With its unique positioning and technology, this new and longer hairbrush has achieved success in the United States, strengthening the strong reputation for the brand.

After its presentation already at Premiere Orlando, the Evolution XL hairbrush has returned to the United States to win over american consumers and stylists. Its longer size and new approach of hair brushing, together with its innovative technology, features it as the brand’s new flagship product. After the success of the Termix Evolution hairbrushes for each type of hair (thin, normal, thick), Termix expects that the Evo XL hairbrush also becomes a world-famous product for hair care.

Termix will also presented other latest relases such as the new electric hairbrushes Pro Styling and Pro Flat, for easy and professional styling, as well as the C·Ramic Colors limited edition hairbrushes, with the Pantone colors of this year.

2015 proved to be a record year for the show both in terms of the largest number of attendees in the show’s history (+30,000) and the largest number of participating exhibitors (+1,000)– resulting in a vast number of new products and trends that were unveiled at the show. The three-day event, which has taken place under one roof encompassing more than 252,908 square feet, remains the single most important networking opportunity in the United States for all sectors of the global beauty industry.