{"id":21230,"date":"2017-11-26T15:50:35","date_gmt":"2017-11-26T14:50:35","guid":{"rendered":"https:\/\/termixuri2.pre-testing.com\/blog\/?p=21230"},"modified":"2020-01-24T13:00:18","modified_gmt":"2020-01-24T12:00:18","slug":"hair-brushes-consumers-loyal-to-termix","status":"publish","type":"post","link":"https:\/\/termix.net\/blog\/en\/hair-brushes-consumers-loyal-to-termix\/","title":{"rendered":"Hair brushes consumers stay loyal to Termix"},"content":{"rendered":"

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News \u2014 3 min read<\/p>\n<\/div>

Hair brushes consumers stay loyal to Termix<\/h2><\/div>
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News \u2014 3 min read<\/p>\n<\/div>

Hair brushes consumers stay loyal to Termix<\/h2><\/div>
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What do consumers look for in a hair brush? Who influences their purchasing decisions? Are they loyal to brands? These are the answers\u2026<\/p>\n<\/div>

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According to the results of the study on the behavior of consumers of hair brushes<\/strong> prepared by the market research company Webtools and Termix, hair brushes are a need product for consumers (42% use it to straighten their hair, 34% for styling and 32% to untangle). Nevertheless, only 8% of respondents would remain loyal to their current model hairbrush<\/strong> and 65% would change it if they could find one with better performance. However, despite this infidelity, 46% of consumers who know and use the Termix brand say that they would not change it for another and 36% rate their satisfaction with Termix\u2019s hairbrushes with a 9 or 10 (over 10). And, the most faithful consumers are less than 45 years and have wavy hair.<\/p>\n

This study, commissioned by Termix, a leading manufacturer of professional hair brushes, has been prepared by the company Webtools through surveys to 500 Spanish women between 18 and 55 years old<\/strong>. The study also reveals that the main reason for choosing a hair brush is its quality (30%), followed by price (24%) and familiarity (14%<\/strong>). And among the most important attributes, we look for a hair brush that combs well and that is respectful to our hair, more than its design or, for example, the brightness it gives to hair.<\/p>\n<\/div>

the hairdresser, the best prescriber<\/h3><\/div>

The study shows other interesting facts. Hairdressers play a fundamental role in the behavior of consumers<\/strong>. For 1 of every 4 consumers, their expert opinion is one of the most valued factors when choosing a hair brush or any other hairdressing product, ahead of the review of the sellers or the recommendations of friends or family.<\/p>\n<\/div>

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