{"id":5538,"date":"2019-11-20T11:56:04","date_gmt":"2019-11-20T10:56:04","guid":{"rendered":"https:\/\/termixuri2.pre-testing.com\/blog-int\/?p=5538"},"modified":"2019-11-20T11:56:06","modified_gmt":"2019-11-20T10:56:06","slug":"packaging-influence-sales","status":"publish","type":"post","link":"https:\/\/termix.net\/blog-int\/en\/packaging-influence-sales\/","title":{"rendered":"How does packaging influence the sales?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 faded-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-medium-visibility\" style=\"background-position: center center;background-repeat: no-repeat;padding-top:24%;padding-right:3%;padding-bottom:0px;padding-left:3%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fullwidth-faded\" style=\"background-color:#181818;background-image: url(https:\/\/termixuri2.pre-testing.com\/blog-int\/wp-content\/uploads\/2019\/11\/el-kit-barber-es-la-demostracion-de-como-el-packaging-influye-en-las-ventas.jpg);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><\/div><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:rgba(255,255,255,0.7);padding: 6% 8% 6% 8%;\"><div class=\"fusion-text fusion-text-1 caption\"><p style=\"text-align: center;\">Termix News\u00a0 \u2014 3 min read<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:30px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.28;\">How does packaging influence the sales?<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-large-visibility\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/termixuri2.pre-testing.com\/blog-int\/wp-content\/uploads\/2019\/11\/el-kit-barber-es-la-demostracion-de-como-el-packaging-influye-en-las-ventas.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-inner-bg-wrapper\" style=\"margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"padding: 10% 0px 10% 0px;\" data-bg-url=\"http:\/\/termixnew.pre-testing.com\/blog\/wp-content\/uploads\/2019\/03\/single-blog-post-feat.jpg\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-no-large-visibility fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:200px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><span class=\"fusion-column-inner-bg hover-type-zoomout\"><a class=\"fusion-column-anchor\"><span class=\"fusion-column-inner-bg-image\" style=\"background-image: url(&#039;http:\/\/termixnew.pre-testing.com\/blog\/wp-content\/uploads\/2019\/03\/single-blog-post-feat.jpg&#039;);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 6% 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2 caption\"><p style=\"text-align: center;\">Termix News\u00a0 \u2014 3 min read<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:30px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.28;\">How does packaging influence the sales?<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:4%;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0 + 0 ) * 0.16666666666667 ) );margin-right: 0px;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0 + 0 ) * 0.66666666666667 ) );margin-right: 0px;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p>You might have heard it several times, and you might now slightly change your mind about it\u2026 \u201cNever judge a book by its cover\u201d, said the tradition. But did you know that we actually all do? <strong>It only takes a buyer about 2,5 seconds to make his purchase decision, based on\u2026 The cover! This is where packaging intervenes, being the major asset in direct selling to consumer.<\/strong> As every detail truly matters, we will tell you more about how packaging influences sales.<\/p>\n<\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1160\" height=\"660\" title=\"Packaging-affect-sales\" src=\"https:\/\/termixuri2.pre-testing.com\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales.jpg\" class=\"img-responsive wp-image-5547\" srcset=\"https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales-200x114.jpg 200w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales-400x228.jpg 400w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales-600x341.jpg 600w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales-800x455.jpg 800w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/Packaging-affect-sales.jpg 1160w\" sizes=\"(max-width: 1060px) 100vw, 1160px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0 + 0 ) * 0.16666666666667 ) );margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:5%;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0 + 0 ) * 0.16666666666667 ) );margin-right: 0px;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0 + 0 ) * 0.66666666666667 ) );margin-right: 0px;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:16px;margin-right:0px;margin-bottom:16px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.4;\"><h2>Difference, attraction, decision: that\u2019s Packaging<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Packaging doesn\u2019t only mean wrapping a product. It\u2019s actually the\u00a0<strong>first contact<\/strong>\u00a0a potential consumer will have with a product. A mix of visual information that should immediately\u00a0<strong>attract<\/strong>\u00a0his eye,\u00a0<strong>invite<\/strong>\u00a0him to look and\u00a0<strong>decide<\/strong>\u00a0him to buy. And all the way in only\u00a0<strong>2,5 seconds<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>A good match of colours, a strong name, the right typography\u2026\u00a0<strong>Packaging<\/strong>\u00a0involves all these small elements that convert a product into an attraction, and a specific one. It\u2019s the first thing that\u00a0<strong>differentiates<\/strong>\u00a0it from other products in the consumer\u2019s subconscient. Right when the consumer is about to buy, just before he\u2019s made his mind on the exact what, this is when\u00a0<strong>packaging<\/strong>\u00a0makes all the difference.<\/p>\n<p>So, the design really does matter. Hence,\u00a0<strong>51% of consumers<\/strong>\u00a0claim that a good packaging, with a stylized design, gives an impression of\u00a0<strong>superior quality<\/strong>\u00a0and outclasses any product. This doesn\u2019t only implies the colours but also the information it passes on. Acting as a perfume or an inconscient waving hand, packaging mirrors the brand\u2019s spirit and quality, introducing itself to the consumer\u2019s sensations.<\/p>\n<span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1160\" height=\"660\" alt=\"kit barber packaging ventas\" title=\"la-importancia-del-packaging-en-las-ventas\" src=\"https:\/\/termixuri2.pre-testing.com\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas.jpg\" class=\"img-responsive wp-image-3987\" srcset=\"https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas-200x114.jpg 200w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas-400x228.jpg 400w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas-600x341.jpg 600w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas-800x455.jpg 800w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/la-importancia-del-packaging-en-las-ventas.jpg 1160w\" sizes=\"(max-width: 1060px) 100vw, 1160px\" \/><\/span>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:16px;margin-right:0px;margin-bottom:16px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.4;\"><h2>Fine, but does it really affect the sales?<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Of course, it can\u2019t all be about being different. Adapting to the consumer\u2019s profile is of great value as well, so that he can identify with the idea of the brand or the product, in a glimpse.<\/p>\n<p>As for the\u00a0<strong>Termix Official Barber Line<\/strong>, for instance, it\u2019s been developing through various main inputs. Based on the barber universe and its obvious Rockabilly and Old School orientation, the\u00a0<strong>Barber Kit<\/strong>\u00a0emerged using a more industrial touch that drew beard lovers to it. How ? In a very competitive sector, building an image on a metallic box and mix it with the emblematic barber coloured stripes is a way to easily identify oneself to the product while arousing one\u2019s curiosity with a modern touch.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><p>As<strong>\u00a085% of consumers<\/strong>\u00a0admit that on-site elements influenced their\u00a0<strong>purchasing decision<\/strong>\u00a0much more efficiently than any outside marketing or communication, packaging must not only be well designed but also thought as to create a\u00a0<em>need<\/em>\u00a0to buy. This is why Termix constantly improves the care for its\u00a0<strong>packaging<\/strong>, casting aside the traditional paper box, for metallic packs with a serious, multifunctional and\u00a0<strong>strong design<\/strong>.<\/p>\n<span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1160\" height=\"939\" alt=\"kit barber packaging ventas\" title=\"el-nuevo-expositor-barber-todo-al-alcance-de-la-mano\" src=\"https:\/\/termixuri2.pre-testing.com\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano.jpg\" class=\"img-responsive wp-image-3985\" srcset=\"https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano-200x162.jpg 200w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano-400x324.jpg 400w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano-600x486.jpg 600w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano-800x648.jpg 800w, https:\/\/termix.net\/blog-int\/wp-content\/uploads\/2019\/11\/el-nuevo-expositor-barber-todo-al-alcance-de-la-mano.jpg 1160w\" sizes=\"(max-width: 1060px) 100vw, 1160px\" \/><\/span>\n<p>Termix\u2019 packaging homogeneously fit any kind of\u00a0<strong>professional decoration<\/strong>, and catch the eye. One of the latest innovation in that matter is the new Barber display unit : compact, elegant and easy to display, to conveniently present the\u00a0Official Barber\u00a0line with a creative and catchy note.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:16px;margin-right:0px;margin-bottom:16px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.4;\"><h2>What about the online world?<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>As a great part of the sales are now virtual, the online consumer goes through another purchasing process. There, the packaging matters too but must be very catchy so that it can be caught in a glance, or more accurately, in a scroll.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/TAUxZVXDsIs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last fusion-no-small-visibility fusion-no-medium-visibility\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 0 + 0 ) * 0.16666666666667 ) );margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does packaging influence the sales? 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